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The Daily. Rupert Murdoch has invested $30 million in his iPad only daily newspaper, launched on Feb 2. Find out how they work to create a profitable business. Wall Street Journal. WSJ has an online paywall and in the six months leading up to March 2011, WSJ’s paid digital circulation, increased by 21.9%. The New York Times. In March, after two years of pre-launch research, the Gray Lady introduced digital subscription bundles and an online paywall. Thomson Reuters. The financial information services group are doing some innovative stuff on mobile platforms. Gannett. With flagship title USA Today, the Gannett group has extensive experience in monetizing both mobile and tablet platforms. Washington Post. The WP has turned several of its online assets into iPad apps, including Slate magazine, which uses the Onswipe web based technology to create an app-like experience on the iPad. Barnes & Noble Digital Newsstand. Barnes & Noble is the US’ second largest seller of e-books, and has both an e-reader and a tablet as part of their offering. In autumn 2010 they launched Digital Newsstand, selling magazines and newspapers for these devices, and it has become a phenomenal success. Tigerspike. This personal media company, with offices in Sydney, London and NYC, has gone from creating SMS campaigns to being one of the top creators of apps – including for The Economist and The Daily Telegraph. The Wonderfactory. Founder/Creative Director David Link has seen the future when it comes to news story telling on tablets, and he’ll give us a tour. Clients include Hearst magazines, Newsweek and The Huffington Post. |
